JTI manufactures well-known cigarette brands such as Benson & Hedges Blue, the UK’s No.1 cigarette brand[i], which celebrates 150 years in 2023. JTI also supply other leading tobacco products including Amber Leaf, the No.1 tobacco brand[ii], Sterling Dual Capsule Leaf Wrapped, the UK’s No.1 cigarillo brand[iii], and Sterling Essential Rolling Tobacco, the UK’s leading Value RYO brand[iv]. JTI also offers next-gen products including its heated tobacco device, Ploom X and EVO tobacco sticks, as well as 100% tobacco-free nicotine pouches with Nordic Spirit, which hold a 43.3% market share in the UK[v].

i [i] IRi Market Place, Volume Share, Total RMC, Total UK, Dec 2022
ii i] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, Dec 2022 [ii] IRi Market Place, Volume Share, Total RYO/MYO, Total UK Dec 2022
iii [i] IRi Market Place, Volume Share, Total Cigarillo Category, Total UK, Dec 2022
iv [i] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, Dec 2022
v [i] IRi Market Place, Volume Share, Nicotine Pouch Category, Total UK, Q4 22. For more information or to verify comparison contact Nordic Spirit on Facebook or Instagram: @nordicspirit_uk or using our details at nordicspirit.co.uk/contact