Sophie Trueman
Sophie Trueman
Country Manager / Managing Director
Too Good To Go UK and Ireland

Sophie Trueman was appointed Too Good To Go’s Country Manager for the UK and Ireland in April 2022. Sophie first joined Too Good To Go in 2019 as Head of Key Accounts, where she was responsible for growing over 80 new partnerships with some of the UK’s most notable food brands, before being promoted to Head of Business Development for the UK and Ireland in 2021.


Sophie brings a passion for sustainability and over 10 years of experience in the FMCG sector, having previously held roles at L’Oreal and Amadeus. With her extensive industry experience, strong commercial acumen and proven track record for driving growth, Sophie has the inside-track on how to build positive change through organisations and the importance of balancing purpose and profit in business.